Mood

The most meaningful channel for fashion and lifestyle news in Estonia.

Web

Every day, Mood.ee shares fashion, beauty, design, art, and travel news with its readers. It is a portal for those who greatly appreciate both Estonian and foreign designs, from fashion to architecture, and who believe that travelling and cultural experiences are as natural a part of life as a cup of coffee in the morning. This is the first website that a person interested in fashion and design shall open after reading the news.

Magazine

The magazine is published ten times a year with a minimum of 132 pages. Here, the reader can find Estonia’s largest fashion section, stories about fashion and design and culture recommendations.

Frequency: the magazine is published ten times a year (double issues January-February and July-August)
Volume: at least 132 pages
Cover price: € 4.50
Subscription: e-invoice fixed payment agreement € 3.50 per month

The reader

  • a 25-44 year old woman who values style, travelling, and cultural experiences
  • The magazine’s print run is 11,000
  • 40,000 users on the mood.ee page (monthly)
  • Over 10,500 followers on Facebook (91% women, more than 70% aged 18-44, more than 50% live in Tallinn)

The people

Silvia Pärmann, Heidi Toome, Anu Lensment, Aija Kivi, Gethe Rohumägi, and many co-authors.

A selection of clients

Web

Advertising space dimensions and prices on the web

Space Dimensions Channel CPM price Daily price Maximum
file size
Top banner 1170 x 150 px Desktop 19,90 € 99.50 € 60 KB
Top banner 1170 x 600 px Desktop 39,90 € 199.00 € 100 KB
Top banner 300 x 300 px Mobile 19,90 € 99.50 € 60 KB
Second banner 1170 x 150 px Desktop 14,90 € 75.50 € 100 KB
Second banner 1170 x 600 px Desktop 29,90 € 149.50 € 60 KB
Second banner 300 x 300 px Mobile 14,90 € 75.50 € 60 KB
Pervasive banner 300 x 250 px Desktop
and mobile
9,90 € 99.00 € 60 KB
Side banner 300 x 600 px Desktop 14,90 € 75.50 € 60 KB
Banner on the
home page and
inside a story
300 x 250 px Mobile 14,90 € 75.50 € 60 KB

Up to three adverts alternate in all positions.

20% VAT shall be added to the prices.

Magazine

Advertising space dimensions and prices

Space Dimensions Price
2 pages 420 x 280 mm + bleed 5 mm 1610 €
1 page 210 x 280 mm + bleed 5 mm 980 €
Back cover 210 x 280 mm + bleed 5 mm 1490 €
1/2 page Vertical:
105 x 280 mm + bleed 5 mm
Horizontal:
210 x 140 mm + bleed 5 mm
590 €
1/3 page 70 x 280 mm + bleed 5 mm 490 €

Advertising news € 130

Thirty-five per cent shall be added to the cost of an advert published in the first 30 pages.

Prices for additional services

  • Designing fee: 10% of the advertising space price without discount.
  • Text writing fee: 15% of the advertising space price without discount.
  • Photographer fee: 15% of the advertising space price without discount.
  • Translation fee: 10% of the advertising space price without discount.
  • Discounts do not extend to additional services.

20% VAT shall be added to the prices.

Publication schedule

Magazine issue Reserving adverts
and materials for
non-designed adverts
Ready-made designs Publication
January/february 11.12.2017 13.12.2017 22.12.2017
March 10.02.2018 12.02.2018 21.02.2018
April 10.03.2018 12.03.2018 21.03.2018
May 09.04.2018 11.04.2018 20.04.2018
June 07.05.2018 09.05.2018 18.05.2018
July/august 09.06.2018 11.06.2018 20.06.2018
September 13.08.2018 15.08.2018 24.08.2018
October 10.09.2018 12.09.2018 21.09.2018
November 08.10.2018 10.10.2018 19.10.2018
December 10.11.2018 12.11.2018 21.11.2018

Technical information

ICC profiles

We recommend using ICC profiles when designing adverts:

  • ISOcoated_v2 (FOGRA39L) for adverts on cover surfaces;
  • PSO_LWC_Improved_eci for designing adverts for contents pages.

Profiles can be downloaded from the printing house’s website.

Sending advert files

Submitting advertising designs is most convenient via wetransfer.

If you want to send a file over FTP,
please contact us.

Content marketing

Content marketing

In co-operation with our editorial board, we provide the chance to create high-quality and sustainable content, such as articles, columns, or blogs. The objective of such content marketing solutions is to create a strong connection with the client by providing them with valuable and interesting content in words, pictures, and videos.

Have any additional questions or a co-operation plan?

Contact Egle Haidak: