Tiiu

Tiiu, targeted at women aged 45+, the monthly women’s magazine with the largest circulation in Estonia.

Frequency: the magazine is issued once a month (on the last Friday of the month)
Volume: at least 116 pages
Cover price: € 2.99
Subscription: e-invoice fixed payment agreement € 2.49 per month

The reader

  • 45+ woman.
  • Readers across Estonia.
  • Circulation: 22,200
  • 14,000 subscribers (May 2017)
  • 46,000 readers (Q4 2015)

The people

  • Editor-in-chief: Eha Laanepere
  • Editors: Liisi Seil, Anneli Aasmäe, Vesta Reest, Imbi Ilves, Ülle Jukk, and Janne Põlluaas.

A selection of clients

  • Allium UPI
  • Tallink
  • New Nordic
  • Südameapteek
  • Spa hotel Tervis
  • Spa hotel Värska
  • Compensa Life

Magazine contents

Tiiu: four magazines between the same covers

In Tiiu, the reader will find exciting stories about people and their fate, a nostalgia section, practical recipes, and lots of home and garden advice.

On more than 20 pages, Tervisetark brings the readers fresh health news, expert advice, and stories of people who have recovered from serious illnesses.

The entertainment inset Meelejahutaja provides crosswords, puzzles, Sudoku, and other fun reader games, the winners of which shall receive prizes in the total amount of € 200 every month.

Fashion, beauty, and handicraft magazine Siluett brings on its glossy pages the reader fashion finds, beauty advice, makeover, and handicraft section.

Graphs

The contents of Tiiu are practical and diverse

  • human interest stories
  • health
  • kitchen
  • culture and entertainment
  • home and garden
  • beauty and fashion

The reader of Tiiu decides on the usual food and basic necessities purchases made by her family*

  • yes
  • no
  • both

*Reader survey in Estonia, Q3 of 2016.

Price list

Advertising space dimensions and prices

Space Dimensions Price
2 pages 400 x 280 mm + bleed 5 mm 2690 €
1 page 200 x 280 mm + bleed 5 mm 1790 €
Front inner cover 193 x 280 mm + bleed 5 mm 1890 €
Back inner cover 193 x 280 mm + bleed 5 mm 1840 €
Back cover 200 x 280 mm + bleed 5 mm 1940 €
1/2 page Vertical:
94 x 280 mm + bleed 5 mm
76 x 254 mm
Horizontal:
200 x 136 mm + bleed 5mm
164 x 124 mm
1090 €
1/3 page Vertical:
66 x 280 mm + bleed 5 mm
48 x 254 mm
Horizontal:
200 x 88 mm + bleed 5mm
164 x 76 mm
790 €
1/4 page Vertical:
52 x 280 mm + bleed 5 mm
Horizontal:
200 x 64 mm + bleed 5mm
164 x 52 mm
690 €
  • Designing fee: 10% of the advertising space price without discount.
  • Text writing fee: 15% of the advertising space price without discount.
  • Photographer fee: 15% of the advertising space price without discount.
  • Translation fee: 10% of the advertising space price without discount.
  • Discounts do not extend to additional services.

20% VAT shall be added to the prices.

Content marketing

In co-operation with our editorial board, we provide the chance to create high-quality and sustainable content, such as articles, columns, or blogs. The objective of such content marketing solutions is to create a strong connection with the client by providing them with valuable and interesting content in words, pictures, and videos.

Technical information

Publication schedule

Magazine issue Reserving adverts
and materials for
non-designed adverts
Ready-made designs Publication
January 18.12.2017 20.12.2017 29.12.2017
February 15.01.2018 17.01.2018 26.01.2018
March 12.02.2018 14.02.2018 23.02.2018
April 19.03.2018 21.03.2018 30.03.2018
May 16.04.2018 18.04.2018 27.04.2018
June 14.05.2018 26.05.2018 25.05.2018
July 16.06.2018 18.06.2018 27.06.2018
August 16.07.2018 18.07.2018 27.07.2018
September 20.08.2018 22.08.2018 31.08.2018
October 17.09.2018 19.09.2018 28.09.2018
November 15.10.2018 17.10.2018 26.10.2018
December 19.11.2018 21.11.2018 30.11.2018

Technical information

  • Format: 200×280 mm
  • Paper used inside: GraphoCrystal 52g/m2
  • Covers: WFC gloss 170g/m2
  • Technical requirements

ICC profiles

We recommend using ICC profiles when designing adverts:

  • ISOcoated_v2 (FOGRA39L) for adverts on cover surfaces;
  • PSO_INP_Paper_eci for designing adverts for contents pages.

Profiles can be downloaded from the printing house’s website.

Sending advert files

Submitting advertising designs is most convenient via wetransfer.

If you want to send a file over FTP,
please contact us..

Have any additional questions or a co-operation plan?

Contact Ede-Mall Jüriado: